12 Reasons to buy profitable website

If you have been considering buying an existing profitable website, you’ve come to the right place. Today, we will define 12 clear-cut reasons why buying an already profitable online business is a solid idea with many advantages for both beginning and experienced entrepreneurs.

Nowadays, you can easily find brokers who act as intermediates and allow you to consider buying existing profitable online businesses relatively quickly. Some of the most well-known marketplaces to purchase and sell online businesses are Flippa, Niche Investor, Latona’s, and many more. These brokers are an easy gateway for entrepreneurs to determine which online businesses are currently for sale.

 Without a doubt, as an entrepreneur, it is hard not to get excited when considering these often unique, profitable online businesses for sale. Like a Monopoly game, you might want to buy and run it all!

However, why should we consider purchasing an existing business? Is it not better to start your business idea from scratch? Aren’t you buying somebody else’s troubles when purchasing an existing online business?

In today’s blog post, we will convince you that there are some considerable advantages to purchasing existing businesses if you can manage the upfront cost of buying the business.

As long as you feel confident that you can maintain current earnings for the online business, you can at least pay off your investment in 2 to 4 years.

So, let’s get started in random order and consider the 12 top reasons to buy an already profitable website!

⇒ Reason number One: Immediate Revenue generation

When starting a business, you must account for a potentially long time to build your online business before reaching the profit breakeven point. Buying an already profitable business enables you to skip the pre-revenue stage of your business!

Not only does this ensure that you are not burning through all your capital, but it is also a considerable boost mentally. Generating income from day one will also help you ensure that you have the tools or, in other words, financial resources to continue to invest in the development of the business.

⇒ Reason number Two: Establish audience and traffic

Profitable online websites will already have an established audience and potentially a lot of organic traffic driven by search engines.

Established organic traffic significantly reduces the time required to position new content and allows you to leverage the existing reputation of the website immediately.
On top of that, the existing audience allows you, as an entrepreneur, to quickly test out how your clients react to new products or services.

⇒ Reason number Three: Proven business model 

For all the entrepreneurs who have already created businesses from scratch, from the ground up, you won’t have a hard time validating that it is hugely advantageous to have your business idea proven!

Most of the time, we have a great business idea, but this doesn’t mean the business will end up profitable. Purchasing an already profitable online business is extremely powerful as you don’t have to validate the soundness or logic of the initial business idea. The company is already profitable; now, it’s your job to improve and grow profitability.

⇒ Reason number Four: Brand recognition

While profitability and brand recognition are only sometimes fully aligned, there are many profitable websites with low-quality branding for sure. If you are so lucky to find a profitable website for sale with a high-value brand attached, consider this as hitting the jackpot. Creating a brand that stands out and is memorable for all the right reasons is not easy to do. So, if you find a brand with a strong appeal and clear signs of staying power, take notice of its value.

Getting started with an already-loved brand will give you a competitive edge and enhanced credibility in the marketplace for all your future endeavors.

⇒ Reason number Five: Time and effort savings 

Buying a proven business also means that the business has already figured out most of the best practices to cater to its markets efficiently. Starting a business is usually quite messy and takes a lot of work. There are many things to deal with before you can even earn your first dollar.

So, It saves you as an entrepreneur the headaches of the initial setup of the business and allows you to focus on your growth strategies and optimization of the current business. You know what they say: time is money! We all know this is 100% true!

⇒ Reason number Six: Diversification of Your Online Portfolio

Another good reason to consider buying an already profitable website is the diversification of your online portfolio. Once you purchase a profitable website, it is far easier to outsource many of the processes involved in running the business by appointing managers. Now that you have competent managers ensuring the growth of the company, you have the time to focus on further expansion of your portfolio online websites.

⇒ Reason number Seven: Monetization opportunities

Already profitable websites allow you to test out many new monetization options. If, for example, you can lay your hands on a well-branded, high-quality content website that is currently only monetizing its traffic through AdSense, you intuitively know that there is so much more monetization potential for that specific website by considering affiliate marketing, subscription models or outright product sales.

⇒ Reason number Eight: Predictable Cash Flow

Clearly, the downside of starting your business with no income at all is that you will have to invest a significant amount of cash into the development of the business without being clear on the return on investment.

Starting out with predictable cash flow is a fantastic advantage as you forge ahead and build out the profitability and scope of your business rather than have to worry whether the company will reach profitability at all.

TIP: Don’t Forget! Everything invested before reaching profitability is a SUNK COST.

⇒ Reason number Nine: SEO Benefits

Everyone involved in attracting traffic to their websites is essentially forced to play by the rules of the organic traffic King, AKA Google Search. Building a reputation for your domain name and website takes much time. It is no secret that if you have a long-standing good reputation with the Google algorithm, your website will likely remain high in the search rankings for your target keywords.

These SEO benefits can ensure increased visibility and help continue on its growth path compared to competing websites just entering the market.

⇒ Reason number Ten: Learning from past and present data

One of the core competencies of any entrepreneur is to evaluate data and draw relevant conclusions from them that will benefit the business. It is a continuous search to improve business processes that allow for higher productivity.

Now, when you buy an existing website, you have some kind of time machine that will enable you to look back in time. What worked, what didn’t work, and all of that without losing your time to discover it. All this data will help you to make better decisions!

⇒ Reason number Eleven: Opportunity For Scaling

The first step goal of any business is profitability. The Next Step is scaling!

Scaling for traditional brick-and-mortar businesses is usually as challenging as achieving profitability, but it’s an entirely different story for online companies. Scaling becomes the profit amplifier!

Being able to skip the step of having to earn your way toward profitability is another excellent reason to buy an already profitable business.

⇒ Reason number Twelve: Reduced Initial Setup Costs 

Developing your business idea from scratch is a very capital-intensive exercise. Even if you consider that you are primarily spending your time as an entrepreneur, you should still consider the opportunity cost of not earning your income in other ways.

If, instead, you purchase an already profitable business venture, you completely eliminate this initial opportunity cost. Of course, you still have to consider the cost of acquiring a profitable website business. However, if you can make a good deal, it can earn its weight back in gold.

Conclusion: 12 Reasons to buy an already profitable website.

So, all in all, these are 12 excellent reasons to purchase profitable websites compared to starting from scratch. We can easily argue that it is hard to advocate against this idea.

As a quick reminder, here are the 12 compelling reasons that we should consider investing in an existing profitable business:

• Reason number one: Immediate Revenue generation

• Reason number two: Establish audience and traffic

• Reason number three: Proven business model 

• Reason number four: Brand recognition

• Reason number five: Time and effort savings 

• Reason number six: Diversification of Your Online Portfolio

• Reason number seven: Monetization opportunities

• Reason number Eight: Predictable Cash Flow

• Reason number nine: SEO Benefits

• Reason number TEN: Learning from past and present data

• Reason number Eleven: Opportunity For Scaling

• Reason number twelve: Significantly reduced Initial Setup and Marketing costs

So, if we have you convinced and you want to see what kind of profitable businesses are for sale at this time, don’t hesitate to check out the different marketplaces that allow you to quickly find online businesses for sale!

At the same time, as diligent entrepreneurs, we must also consider the negatives. So, with this in mind, let’s also consider x reasons not to purchase an existing business and go hardcore the start-up way and build the business out step by step from the beginning.